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Certified Color Expertise
Lab Data-Based Analysis
AI + Human Verified
Professional Colorist Team
Seoul · Busan · Osaka · Shanghai
APL COLOR — Personal Color & Image Making

Diagnosis is the start,
your image is
completed by 'records'

Time passes, trends change,
but your standards evolve with them.

12,400+
Total Analyses
4.97
Avg Satisfaction
Colorist Verified
2026.02.19
2026 · Latest
Spring Light + Wave Body + Oval Face
Skin brightness↑ · Coral optimal
2023
Spring Soft + Wave Body + Oval Face
Mood shift detected · Re-test recommended
2021 · First
Spring Soft + Wave Body + Oval Face
Initial baseline recorded
SKIN BRIGHTNESS · TREND
TODAY'S UPDATE
Coral lip new arrivals added
Hair color trend updated
Interview style package ready

Understand the difference in 3 seconds

01
Chronicle
One diagnosis is never enough. Your personal image chronicle grows more precise over time — tracking skin changes, mood shifts, and style evolution.
02
Auto-Update
Trends and new products are automatically reflected in your account. Season after season, personalized suggestions come to you first.
03
Occasion Packages
From job interviews to weddings — we design looks and makeup tailored to your image for every important moment.

Records that sharpen
over time

Select a year to explore your diagnosis history and change trends.

2026
Latest analysis complete
2023
Mood change detected
2021
First diagnosis
2026 · Latest Analysis

Spring Light — Coral & Peach Optimal

Recent increase in skin brightness with redness shift, resulting in foundation shade change. Neckline recommendation updated due to trapezius development since 2023.

SKIN BRIGHTNESS
82 / 100 ↑
CONTRAST LEVEL
44 / 100 ↓
WARM TONE RESPONSE
90 / 100
PREFERRED MOOD
Soft / Translucent
✓ Free — Coral lip picks
Good · No re-test needed
2023 · Mood Change Detected

Warm Deep Autumn — High Contrast, Earth Tones

Compared to the initial 2021 diagnosis, skin contrast has increased with stronger response to earthy palettes. Data shift detected after hair color and beauty treatments.

SKIN BRIGHTNESS
61 / 100
CONTRAST LEVEL
74 / 100 ↑
WARM TONE RESPONSE
78 / 100
PREFERRED MOOD
Earth / Deep
✓ Free — Autumn neutrals
Re-test recommended
2021 · First Diagnosis

Soft Autumn — Initial Baseline Established

First scientific instrument-based measurement data. This record serves as the baseline for all future change analysis. Colorimeter LAB values and initial mood profile saved.

SKIN BRIGHTNESS
65 / 100 — Baseline
CONTRAST LEVEL
52 / 100 — Baseline
WARM TONE RESPONSE
70 / 100
PREFERRED MOOD
Natural / Autumn
✓ Free — Basic color palette
First diagnosis — No packages

AI analyzes,
humans verify

AI · PATTERN ANALYSIS

What AI Analyzes

Auto-classify skin Lab data
Compare similar customer patterns
Auto-match trends & new items
Detect changes from past records
Generate data-driven recommendations
CONSULTANT · FINAL JUDGMENT

What Humans Verify

Final judgment on edge cases
Factor in career, goals & lifestyle
Finalize occasion packages
Adjust for special skin conditions
Cross-review AI recommendations
EVIDENCE CARD
Similar customers 1,842
Satisfaction 4.7
Coral vs Rose response ↑23%
Re-test accuracy 91%
Consultant approved

One platform,
three strengths

Change Tracking & Visualization
Track skin tone and color responses over time. View year-by-year change trends and reference the most stable baseline period.
Re-diagnosis Timing
Analyzes change patterns to notify you when a check-up is needed. Personalized alerts based on seasonal shifts and lifestyle changes.
Past Diagnosis Integration
Upload your past diagnosis PDF to link it into your image chronicle. Manage previous records alongside your current data.
Image-Based New Arrivals
We suggest seasonal items that match your color, body type, and face shape. Filter by brand and category for precision.
Trending Hair & Style
Find the latest hair trends that suit your face shape and image mood. Use as simulation references for your stylist.
Similar Type Data Analysis
Recommendations based on real choices by customers with similar color, body, and face profiles. View the evidence behind every suggestion.
Interview & Career Package
Design color, silhouette, and image mood tailored to your role and company culture. Make first impressions strategic.
Wedding Image Package
Whether you're the star or a guest, we design your look based on your personal standards of harmony and presence.
Branding & Formal Events
Profile shoots, presentations, official events — we design for trust and presence in every social setting.

Frequently Asked Questions

Can I import my old diagnosis PDF into the chronicle?
Yes, upload your past PDF and our AI will parse the data into your chronicle. If automated parsing isn't perfect, a consultant will manually enter it. Accuracy is highest with data measured using APL instruments (LS170/175).
How can I see the reasoning behind recommendations?
Every recommendation comes with an evidence card showing similar customer counts, satisfaction data, color response comparisons, and consultant approval status. You can always see "why this item" backed by data.
When do I need a re-test?
We generally recommend every 2–3 years, but our AI detects changes from hair treatments, skin shifts, or seasonal accumulation and sends earlier re-test alerts when needed.
Is my personal data and photos secure?
All skin measurement data and images are encrypted and never shared with third parties. Professional staff manage data security processes. All data is permanently deleted upon account deletion.